Creating a positive social impact
As part of its role as a forerunner in developing social responsibility initiatives oriented to create value in the communities, the plant has been working for more than 35 years with special employment centers which has provided employment to around 170 people every year.
In addition, since 2017 it has been fostering the labor inclusion of people at risk of marginalization in the region's industry through the School of Industrial Excellence, an initiative that has trained more than 70 people throughout its four editions and that currently has an employment rate of over 70%. Similarly, since 2006, the plant has been cooperating with Servigest, an entity focused on offering employment to people with disabilities. Throughout these 15 years, their partnership has grown from the local to the international level, expanding their social initiatives to countries all over the world such as South Africa, Brazil, France, Japan, and China, supported in this case by L'Oréal.
The promotion of equal opportunities and the enhancement of women's talent is also one of the factory's main pillars of action and is reflected in the share of women among its workforce, with 51% of management positions being held by women. Since 2017, it has also been cooperating with the Stem Talent Girl initiative, focused on promoting STEM (science, technology, engineering, and mathematics) talent among girls. As a reward for its work, it was recognized at the Stem Talent Awards 2020. Its commitment to creating a positive impact on society was also demonstrated during the toughest phase of the pandemic when, in less than two weeks, the plant converted two of its production lines to produce nearly two million units of hydroalcoholic gel, out of which over 700,000 were donated to several organizations such as nursing homes and hospitals.