Improving management and anticipating better
By harnessing data, we can better anticipate consumers’ needs and expectations, as well as changing approaches to consumption itself. These efforts are also being taken forward through upstream collaboration within the Group aimed at integrating transportation issues in discussions around new-product launches.
The goal is to be more agile and responsive, ensuring that our products and services are available when and where consumers want them, while at the same time reducing our carbon footprint.
In 2020, for example, L’Oréal Luxe sought to reduce CO2 emissions by anticipating production and distribution for its gift box range. After being produced in Europe, these boxes are distributed all over the world for the year-end holidays, which adds the challenge of ensuring on-time delivery.
These efforts to anticipate and collaborate, both inside the Group and with partners, paid off, allowing us to half our CO2 emissions linked to air transport, notably by using sea freight.