This focus on digital innovation aligns perfectly with L’Oréal’s DNA; innovation is at the core of everything we do. Artificial intelligence, augmented reality, data, automatic statistical learning – all of these technological advances are reinventing the world of beauty.
Digital is much more than a new distribution channel. It offers a new way of understanding consumers, creating products, and even new ways of directly engaging in personalized relationships with each and every consumer.
We are proud partners of VivaTech. We are inventing the beauty of tomorrow with digital innovations and services, affecting the entire beauty journey, from designing products in our labs to the in-store beauty experience. We are convinced that the future of beauty can be co-created with innovative startups, drawing on the powerful combination of new technology plus our beauty expertise built over the course of a century.