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L’Oréal Will Participate for the First Time as an Ecosystem

100 days before the opening of the 3rd China International Import Expo (CIIE), L’Oréal Group, having joined the event as the largest FMCG exhibitor for three times in a row, announced its first-ever participation as an ecosystem at the expo, with an approach of co-creating content, experience, and activities together with technology start-ups, consumers, and other partners.
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L'Oréal China's Growth Hits 15-year High, HUGE Project Unveiled to Lead the Future of Good Consumption

In the season of awakening (Jingzhe), all come back to life. And when spring returns, L'Oréal, China's largest beauty group with 23 years of firm commitment to the local market, has just finished a record year for growth in 2019, the fastest in the past 15 years, casting a strong vote of confidence for the development prospects in China.

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