Hind Alowais, Senior Vice President, Participant Management, Expo 2020 Dubai, said: “We applaud our Official Beauty Products and Services Partner, L’Oréal, for their commitment to empowering women and girls. The beauty brand L’Oréal Paris is not only raising awareness on the important issue of harassment, but is also enabling women to speak up and act, which aligns with Expo’s focus on gender equality as an essential component to solving some of humanity’s biggest challenges. Women and girls are at the heart of what we do at Expo 2020 and we’re proud to have partnered with a leading beauty company who shares the same principles.”
“Expo 2020 is a powerful platform to encourage dialogue and action on some of the world’s most pressing issues. Gender equality and women’s empowerment are at the heart of Expo’s programming as it seeks to celebrate, empower and enable women and girls as agents of change in a shared mission for human progress.”
The flagship store showcases L’Oréal’s sustainability commitment and program by reducing its carbon footprint. The beauty store has been developed and built in a way where most of the furniture in store will be reused after Expo 2020 Dubai.
With this event, L’Oréal Paris hopes to create a space that supports women to empower each other, encourage each other, and take charge in fighting for their place in this world. Expo 2020 Dubai will bring together more than 200 participants, including 192 countries and millions of visitors from around the globe, allowing for L’Oréal Paris’ mission to reach women in every corner of the world.