Maybelline new york launches raise your hand Hero Image

Maybelline Launches ‘My First Better Day’ on World Mental Health Day

This campaign furthers the commitment of Maybelline’s Brave Together initiative to raise awareness for mental health conditions and increase access to health care.

The Maybelline Brave Together program continues to drive the conversation surrounding anxiety and depression and make an impact on the global community. Maybelline remains committed to destigmatizing anxiety and depression worldwide and making 1:1 support for mental health accessible to all.

In connection with World Mental Health Day, Maybelline reinforces the brand commitment to the cause with the launch of My First Better Day. This global campaign features the stories of real people who have struggled with anxiety or depression and shows the impact of the support they received on their lives.

Key numbers


million people approximately in the world have depression*

1 in 5

people will live with a mental health condition in their lifetime**

My First Better Day - Let’s be brave together


The campaign profiles six young people: Zeta, Derek, Bridget, Rozi, Anya and Kiara, sharing their experiences with anxiety and depression but also their stories of their first better day.

Join the conversation online

Maybelline invites you to join the conversation online. If you are affected or have been affected by anxiety + depression or know someone who has, and want to share your experience tag @maybelline #bravetogether.

Maybelline is committed to using it’s global platforms to open up the conversation surrounding mental health by providing expert resources and helping its growing community lay the foundations to support overall mental wellbeing.

Discover more about Brave Together

*Source: Institute of Health Metrics and Evaluation. Global Health Data Exchange (GHDx).
**Source: National Alliance on Mental Illness.
Back on Top