To continue to make support for mental health accessible to all, Maybelline is launching Brave Talk, a free training program to give students the tools to support those around them experiencing anxiety or depression.
Maybelline NY Launches Brave Talk
More than half of first-year college students (54%) frequently felt anxious since starting college – and 60% don’t turn to professionals for help*. They turn to their friends. To encourage conversation and ensure support is accessible to all, Maybelline New York has partnered with The Jed Foundation (JED), to create Brave Talk, a free expert-developed training designed to give students the skills to support their peers who may be struggling and help connect them to care.
Fall 2022, Brave Talk kicked off at a number of US college campuses in New York (NYU, City College, Queens College and Queensborough) and will roll out globally at the beginning of 2023.
The training framework relies on a branded mnemonic to provide key tips and steps for how to have “The Brave talk”: