L’Oréal Joins The New EU Green Consumption Pledge

A new initiative for a positive impact on green markets and green consumption.

On Monday 25th January, the EU Commission launched a new initiative called the European Union’s Green Consumption Pledge that was joined by five pioneer companies, including L’Oréal.

This pledge is a new initiative promoted by EU Commissioner for Justice Didier Reynders aiming to increase trust between commercial partners and consumers in Europe and to have a positive impact on green markets and green consumption.

The objective is to launch a series of pilot projects with selected pioneer companies. L’Oréal was one of the first companies to be approached by this newly established initiative. This comes as a recognition of our longstanding commitment to sustainability, our ambitious targets for 2030 and leading practices in the field of transparency and sustainable consumption.

L’Oréal’s EU Pledge

L’Oréal’s EU Pledge comprises some of L’Oréal for the Future’s key commitments, such as carbon neutrality for all our operated sites worldwide by 2025, the reduction of the environmental footprint of our new products (as compared to 2019 baseline), yearly reporting and increased transparency to make our progress public and help consumers better understand how they can make sustainable consumption choices.

Today, we stand with the European Commission and make the following commitments:

1. Carbon neutrality

L’Oréal commits to achieve carbon neutrality for all its operated sites worldwide by 2025. This covers Scope 1 & 2 – factories, distribution centers, administrative sites and research centers. This will be achieved through energy efficiency and 100% renewable supply, promoting first the production and consumption onsite (e.g. rooftop solar PV panels), the implementation of local Power Purchase Agreements, and by sourcing renewable energy certificates from assets located in the same country, and less than 500kms from the sites. We set intermediate milestones at 80% in 2021 and 90% in 2023.

2. Reduction of environmental footprint

We pledge to continue the efforts started in 2013, reducing the environmental footprint of new and renovated products1 compared to a 2019 baseline. We will start with the shampoo category in 2021 and will share progress on an annual basis. We will use the EU PEF methodology as the basis for our methodology.

3. Expansion of our commitments for footprint reduction

We pledge to expand the scope of the footprint reduction commitments of our new products by one category at least every year2.

4. Transparency

We pledge to share the environmental impact of our products on our websites3. An example can be found on garnier.fr4. Every year and until 2030, more brands will share informative content allowing consumers to better understand how they can make sustainable consumption choices and use products in a more sustainable manner.

5. L'Oréal For the Future

Finally, we commit to reporting on our progress in our yearly “L’Oréal for the Future 5 report available on loreal.com.


Our progress towards the 5 commitments made in the framework of the EU Green Consumption Pledge is presented in this document.


1 Out of scope: products outsourced to suppliers and recent acquisitions. New products will be compared to the 2019 product category baseline. If an existing product is renovated, it will be compared to the pre-renovated product. Products with an « A » score prior to renovation are out of scope.
Category definition
3 Garnier: Impact environnemental et social

4 Garnier: Shampooing Ultra Doux

5 Audited by PWC (Non-Financial Audit). Product Impact data audited by Bureau Veritas in line with EMAS

The European Green Deal

The EU Green Consumption Pledge is part of the European Green Deal put forward by the European Union in December 2019 in order to achieve carbon neutrality by 2050, but also:

  • Reconcile the climate imperative and pressure on resources
  • Identify new sources of growth thanks to the green transition
  • Restore the environment
  • Protect the human health

Discover Our Commitments For The Planet


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