Using technology to serve everyone
Using the power and potential of technology to create an augmented experience is at the heart of L'Oréal's innovation approach. In recent years, the Group has made many advances in BeautyTech, developing unique services and products. Virtual and augmented reality, virtual try-on, online skin diagnosis tools, creation of customized beauty products... technology reinvents the future of beauty.
These innovations are inspired by a unique ambition: using technology to serve the individual, the consumer, by offering augmented services, advice or customized products.
Just as technology allows us to create new ways of diffusing culture and heritage, it also allows us to reinvent exchanges around beauty. By proposing new ways of exchange and communication, by offering personalized advice, technology creates and rebuilds connections.