To obtain these results, L’Oréal Professionnel overhauled the app in partnership with Modiface. The Canadian firm, which has been around for a decade, has perfected the only existing technology capable of modelling the structure and shape of hair. To do that, it developed a mixed deep learning* model based on two artificial neural networks. These networks are trained to use 220,000 images to recognize the shape and structure of each individual strand, as well as the overall shape of the user’s hair. The result is hair texture and color that really match reality. “We wanted to create the most realistic 3D simulation technology in the beauty industry. Artificial intelligence enabled us to reach that high level of sophistication,” explains Parham Aarabi, Modiface Chairman and CEO.
Building on this innovation, the app will roll out new functionalities in 2018, including a digital color chart to offer a new generation hair color diagnostic, plus a chatbot for company. Users will also be able to book appointments with stylists directly on the app. These many innovations will secure Style My Hair’s place as the must-have beauty services platform.
Download Style My Hair App on the App Store.
Download Style My Hair App on Google Play.
*Deep learning is a learning technology based on artificial neural networks that enables a program to recognize the content of an image.