L'Oréal Group Videos Brands

Curl Manifesto by Kérastase introduces an augmented reality experience in a revolutionary launch. The QR Code allows consumers and hairdressers to connect with the brand by discovering everything about the range's hair diagnostics, products, ingredients, formulas and packaging.

Polo Cologne Intense Video by Ralph Lauren.

Follow the journey of Badgyalcassiee, Chloe Caillet and Jasmine Asia, three women who chose to live their passion, to push their limits and those of society.

Located in Shanghai in July 2021, this unique place offered, for three days, a unique experience: a space where dancers, DJs, gamers and all those who want to transform the world could meet, exchange, think, dance and play.

Ralph's Club video by Ralph Lauren.

Alaïs shares her experience using My Shade Finder by Lancôme, an AI technology that scans your skin to find the proper shade to match your skin tone.

The very high minerals in Vichy water give it strong antioxidant properties that help the body to fight attacks from the outside, especially on the skin. It has also impressive hydrating properties. This is what makes it the perfect raw material for skincare products. L'Oréal decided to build its plant as close to the source as possible for practical reasons as it reduced transport times, but also, because once the water has been extracted, it must be used very quickly in order to get maximum benefit from its properties.

Aleksandra Odić from Germany took the top honour for her 22-minute film, Frida, from the 11 selected short films, depicting an encounter between a young nurse and her patient.

L’Oréal Paris ambassadors explain why it is so important to encourage women in taking roles behind the camera. Listen to the words of Andie MacDowell, Nidhi Sunil, Helen Mirren, Liya Kebede, Gemma Chan, Camille Razat and Leïla Bekhti.

Interview of Juleah Aiken, Global Sustainability and Communication Manager at Yves Saint Laurent Beauté : Empowerment it’s a process, it’s growth, it’s change, it’s about liberation. And I hope, in my job, that I can contribute even just a little bit to someone feeling most beautifully themselves. And in the end, I just want to help create beauty that moves the world.