Lancôme, Giorgio Armani, Yves Saint Laurent, Biotherm, Kiehl’s, shu uemura, Ralph Lauren, Diesel, Cacharel, Helena Rubinstein, Clarisonic, Viktor & Rolf… With its unique, 18-brand portfolio, L’Oréal Luxe incarnates expertise and refinement across three key sectors: skin care, make-up and fragrances.
While several of these prestigious references are European and affirm their ‘Made in France’ status synonymous with luxury around the world, the Group has progressively strengthened its portfolio with Asian brands like shu uemura and Yue Sai, as well as American brands like Ralph Lauren, Kiehl's, Clarisonic and Urban Decay.
This complementary brand strategy, combined with a fine understanding of consumers, has enabled L’Oréal Luxe to record yet another year of healthy growth (+8.3% based on comparable data and +16% based on published data), out-performing the overall selective beauty market by +6.3%.
Did you know?
1/ While Chinese consumers regularly visit official brand Web sites, 19% of them also state that they consult blogs dedicated to luxury (KPMG study, 2011). This makes them precious influence and awareness tools for the L’Oréal Luxe brands.
2/ The leading luxury brand in China (retailer feedback), Lancôme entered 18 new cities in 2012, bringing the total number of cities where it is available to over 70.
3/ In China, L’Oréal Luxe brand awareness was first built at the department store counters in Shanghai, Beijing, Hangzhou and Guangzhou, as well as Hong Kong. It now extends to expanding mid-sized cities like Ningbo and Kunming.