Intimate partner violence: what is it?
Whether physical, psychological, economic or cyber, domestic violence has countless faces but one thing in common: the desire to exert control in the context of an intimate relationship, present or past.Research shows that this violence can come with significant warning signs. Detecting these signs early is the key to reacting and being able to help.Since launching its Love Without Abuse program in 2020, YSL Beauty has made a significant impact by raising awareness of abusive relationships among more than 100,000 young people and supporting local organizations.
The brand focuses on young people between the ages of 16 and 24 who are among those vulnerable to intimate partner violence. Building on the initiatives launched last year, Love Without Abusing is now taking the next step, including forging new partnerships with NGOs in 17 countries and on four continents. The brand is also launching a new online training tool to provide resources and support for those in abusive relationships, as well as tools for those who want to become allies.
people trained worldwide on the warning signs of abuse, of which 4716 are loreal employees
countries onboarded with local grassroots organizations
research paper published in the Harvard Business Review