What is intimate partner violence?
Intimate partner violence can take physical, psychological, financial, or even cyber form. But no matter what shape IPV takes, it has one common feature: the desire to exert control within an intimate relationship, whether past or present.
Research shows that this kind of violence can come with key warning signs. Spotting these signs in time is critical to responding and being able to provide support.
Since the launch of its Abuse Is Not Love program last year, YSL Beauty has made a significant impact in educating over 100,000 young people about abusive relationships and supporting grassroots organizations. The brand focus on young people, as aged 16-24 have the highest prevalence and vulnerability to abusive relationships. Building upon this first year of initiatives, Abuse Is Not Love is now entering its next phase of growth, most notably with the expansion of its partnerships with non-profit organizations in 17 countries across four continents. The brand will also launch a new online training tool this month to provide resources and support for those in abusive relationships, as well as providing tools for those looking to become allies.
people trained worldwide on the warning signs of abuse, of which 4716 are loreal employees
countries onboarded with local grassroots organizations
research paper published in the Harvard Business Review