L'Oréal Middle East articles about our brands


Lancôme Write Your Future in Saudi Arabia

Lancôme GCC is proud to announce its partnership with Aloula for the launch of Write Your Future, a mentoring program for women on their employment journey to foster self-confidence, empowerment, and opportunities for entering the labor force in the Kingdom of Saudi Arabia. Since 2017, the global Write Your Future program, aims to fight inequality through education and today exists in more than 20 markets.

Maybelline New York’s dedicated “Ramadan Stars with Noor Stars”

A star is born in the digital world Maybelline New York Middle East’s dedicated Ramadan web series, “Ramadan Stars with Noor Stars” has won YouTube’s The Lantern Award 2019. It is the first-ever CPG brand to win the award.