Over the last few years, female education and employment has increased in the Kingdom of Saudi Arabia. Lancôme GCC will contribute to this steady growth through the Write Your Future program. On International Day of Education, 24 January 2023 in partnership with the non-profit organization Aloula, the program was launched focusing on two pillars and benefiting up to 700 women through in-person and online mentoring program at local levels led by Lancôme’s team of Human Resources, Fragrance, Makeup and Skincare Experts as well as a donation fund of SAR75,000 to equip Aloula’s computer labs. The mentoring program, which took place over two days and will be held several times a year, encourages beneficiaries to assess career opportunities in the beauty industry through workshops on sales techniques, make-up and skincare. Interview preparation workshops will also be provided to help women boost their career. Post every training, Lancôme will present completion letters to the women who benefited from the program, awarding them for their participation and effort to develop their economic independence. Equipping the computer labs with laptops will encourage beneficiaries to take online trainings and seek employment opportunities.