All of the Group’s brands are aligned in our commitment to DE&I. Here are a few recent initiatives working to promote the rights of LGBTQIA+ people:
is the official sponsor of the New York Pride March since 2010. In 2017, Kiehl’s raised up to $35,000 for The Tegan and Sara Foundation, The Hetrick-Martin Institute, Ali Forney Center and The Lesbian, Gay, Bisexual & Transgender Community Center.
Read more about Khiel's commitment
is committed to fight LGBTQIA+ discrimination and launched its brand cause: Proud Allies for All, in partnership with the Los Angeles LGBT Center, in 2020. In 2022, in France, NYX Professional Makeup in collaboration with TÊTU has created a program of training and awareness in support of the LGBTQIA+ community.
Discover NYX's Proud Ally for All
Viktor & Rolf
launched in 2021 a long-term partnership with global not-for-profit GLAAD. Through this partnership, Viktor & Rolf hopes to amplify voices of the LGBTQ+ community, raise awareness and contribute to positive change.
Discover Viktor&Rolf Partnership With GLAAD
with It Gets Better launched Empowerment Through Hair in 2021, a program which places a spotlight on people usually not put forward and usually not focused on, celebrating their uniqueness and beauty. In 2022, Redken Canada donated $20,000 towards a Transgender Awareness Toolkit, which included social media posts, an education guide, and a capstone video. In 2023, the brand is working on high school program co-creating with It Gets Better Canada to focus on in-person anti-bullying workshops related to gender identity and the LGBTQIA+ community. The brand is contributing $50,000 towards this program, which will help to hire ambassadors from across Canada to provide tangible support and education for high school students on this important topic.
Discover Redken partnership with It Gets Better
welcomes and celebrates all humans and all hair types, was the corporate sponsor for the CENTER Gala in February 2020 and works and has worked with many influencers and celebrities from the LGBTQ+ community, including Peppermint, Laverne Cox and Rita Baga.