In-house and external campaigns
In November 2019, L’Oréal Paris launched an in-house campaign to train 100 % of the people working for the L’Oréal Group – women and men – to intervene safely and successfully if they experience or witness this type of situation.
On International Women’s Day, L’Oréal Paris has now taken the campaign outside the Group and on to the street. The Stand Up program has been launched already in five countries and will be r in a further six countries by the end of the year. From schools to public transport to festivals to online spaces, Stand Up will grow a global community of 1 million upstanders, trained in the 5D’s: Direct, Distract, Delegate, Document, Delay, a method which is simple, safe and effective.
By opening the public eye to the scale of harassment experienced by women, in particular, experience, Stand Up aims to simultaneously discourage harassers, support victims and encourage bystanders to intervene. To overall effect a cultural shift in the global response to street harassment.  Ipsos – International survey on sexual harassment in public spaces – L’Oréal Paris – April 2019.