Discover Brandstorm 2023 & the 10 Finalist Teams

What is L'Oréal Brandstorm ?

L'Oréal Brandstorm is an immersive learning competition that prepares the change-makers of tomorrow for todays’ job market. For this 31st edition, the 92 000 registrants from across the world were challenged to Unlock the New Codes of Beauty through AR, VR, AI and the Metaverse. For the first time this year, L’Oréal Brandstorm was at Viva Technology Conference in Paris where the top 3 teams pitched their projects on stage and the International Winners were announced on June 16th. 

Discover the 2023 Winners

Brandstorm 2023 winner is Team Caring4Beauty from France, represented by Inès Flammant, Marie Landrevie and Sophie Martinez. The solution they pitched, URMODEL, aims to deliver a hyper-personalized shopping experience by allowing anyone with a mobile phone to see themselves as the model on L’Oréal e-commerce websites. Consumers get a full, augmented beauty experience by being the face of their own beauty aspirations. 

Watch the Brandstorm 2023 Final replay on and follow L'Oréal Groupe on LinkedIn to find out Brandstorm 2024 mission soon!

Discover The 10 finalist teams

For this Brandstorm 2023


The Brandstorm 2023 Winners will embark on an exciting, once-in-a-lifetime experience, an Intrapreneurship mission in Paris to transform their winning ideas into real L’Oréal projects!

"We got two main learnings from this competition. First, we learnt to approach situations from a holistic point of view. Working with experts from different backgrounds has allowed us to broaden our perspectives & bring different solutions to the table. Second, we learnt how to make a project real. This competition allowed us to better understand the steps & constraints faced during the many phases between the ideation of a product, and the moment it reaches the consumer

(Yumna, Winner Brandstorm 2022, Tech Track, Team Mon Soleil) 

Bringing together 


participants from all over the word since 1992

Bringing together 


registrants from 72 countries in 2023



participants from STEM* background 

*STEM - science, technology, engineering, and mathematics 


Watch the Brandstorm 30th anniversary edition


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