The new revolutions to come
“L’Oréal is now entering the second phase of its digital transformation and has a clear mission: to recreate trust by putting people and communities at the heart of its marketing activities, and to attract people’s attention by creating the best possible beauty experience and by developing multi-channel services that will appeal to the consumer of the future,” the Chief Digital Officer said.
Thanks to technology and digital applications, L’Oréal can continue to achieve its primary mission -- being a source of inspiration for the female consumer and helping with her choice of products for her skin tone and type. This is why the Group acquired ModiFace last year. This Canadian start-up is the leader in the use of artificial intelligence for sales purposes and of augmented reality for beauty applications. The acquisition has enabled the Group to increase the scale of its digital revolution.
“As with any industrial revolution, everything is based on new talent, new expertise and new ways of working,” underlined Lubomira Rochet. With that in mind, the Group has hired 2,500 digital experts and trained 27,000 employees over the past five years.