, General Manager of the Professional Products Division for L’Oréal Middle East says: “We’ve had a very successful start to building the local Saudi talent with 78 percent placements of our gradates at partner salons across the Kingdom within the first year of opening the academy. This is a testament to the vast potential and interest among the enterprising women of the country who are keen to raise the quality of services and contribute to the growth of the hairdressing industry in KSA.”
The Academy curriculum is led by Micheline Nawfal, Head of Education at L’Oréal Professionnel Saudi Arabia. The program has eight comprehensive modules in a methodological and structured format, completed over a course of six months. The course is divided into 400 hours of theoretical and practical skills classes in colour, cutting, styling, and salon business development, inspired by international outlook and trends. Prior to graduating, students are offered the opportunity to complete 112 hours of practical training in an independent salon, bringing them the best that the industry has to offer. Patricia Freiha
, Business Unit Director, L’Oreal Professional Products Division, Saudi Arabia, says: “This academy delivers on our commitment to nurturing Saudi talent in the Kingdom by equipping them with the practical expertise, and honing their interpersonal skills and business acumen to thrive in the hairdressing industry. Our educational institute aims to create an environment where these highly driven women can grow and succeed.