Operations Video: Discover your La Roche-Posay Product with the QR Code

This product which is the Lipikar AP+ balm from the brand La Roche-Posay is manufactured on this line and a QR code is affixed to the back of this product which will allow the consumer to have a multitude of information about this product. When I’m going to scan it with a smartphone, I’m going to access a lot of information about this particular product: including the place of production, the date of production, the entire list of ingredients that make it up, the origin of the ingredients and also the complete list of all quality controls through which this product has passed.