House 99

HOUSE 99, by David Beckham. Home to your next look.
HOUSE 99 is the new global men’s grooming and skincare brand, founded by David Beckham, in partnership with L’Oréal, with the ambition to demystify men’s grooming needs and encourage selfexpression and style experimentation.

House 99 David Beckham

As one of the world’s most famous style icons, David Beckham continues to challenge the notion of what it means to be “masculine”. Notoriously experimenting and reinventing his own image, the London-born footballer, historically made caring about your style and changing your look acceptable amongst men. He inspired a generation and redefined ‘male culture’ not just in the UK but across the world. Driven by this desire to revolutionize society’s take on grooming as part of modern masculinity, HOUSE 99 also position itself as a community of like-minded men who, like our founder David Beckham, are unafraid to change up their look. 

Merging David Beckham’s legacy of new looks with British barbershop culture and applying the technical expertise of L’Oréal labs, the HOUSE 99 product line offers diverse solutions for all hair and skin types, tried, tested and approved by the man himself.

HOUSE 99 by David Beckham is available in more than 20 countries worldwide.

BRANDS

L’Oréal Luxe

L’Oréal Luxe products are available at department stores, cosmetics stores, travel retail, but also own-brand boutiques and dedicated e-commerce websites.