L’Oréal Professionnel Paris
Elevating hairstylists and their clients since 1909.
Visit lorealprofessionel.comL’Oréal Professionnel Paris is where it all began.
The brand was born in Paris, from a pioneering spirit who invented everything at the service of hairdressers.
Our founder Eugène Schueller dedicated his life and expertise to changing hair pro’s lives.
L’Oréal Professionnel offers professional hair beauty expertise by drawing on more than 110 years of knowledge and support for the hairdressing sector. The world’s historical leading professional brand for hairstylists partners with 1,5 million stylists, and through over 300 000 salons. Its complementary broad portfolio is made of complete haircare ranges addressing all hair types, professional coloration & highlights, as well as augmented beauty tech accessories.
Acting under ambitious sustainability commitments following the L'Oréal for the Future program, L'Oréal Professionnel offers through 66 countries around the world the best-in-class innovations in terms of performance and positive impact.
Supporting hair professionals since 1909, the brand is committed to support hairstylist communities and their clients around the world.
From the first harmless hair dye in 1909, to iNOA in 2009, to Metal Detox in 2021, and recently AirLight Pro, the new hair dryer, L’Oréal Professionnel is disrupting the professional industry by offering game-changing innovations in haircare, haircolor and tech devices.
The brand is also engaged in lowering environmental impact and supporting hairstylists with the launch of Head Up, a program to raise awareness on the mental health.
Anne Machet
Global Brand President of L’Oréal Professionnel.
Head Up, our mental health program by hair pros for hair pros.
WE ACT. Our 3 pillars: reduce, reuse & recycle.
Year by year,
Forever passionate.
Since our invention of hair color more than 110 years ago, L'Oréal Professionnel has supported professional talent through our obsession with innovation, tech and safety for stylist and women.
Deep dive into the history