Committed to Blue Beauty
For Biotherm, this approach is part of a sustainable philosophy about beauty known as Blue beauty: Beauty that comes from water and gives back to it.
Since 2012, Biotherm has been actively participating in protecting our oceans through the program Water Lovers. This sustainability program aims to create a better future for our oceans by collaborating with outside experts & NGO partners. Today, Water Lovers encompasses all aspects of Biotherm’s value chain, from formulas to packaging.
Developing a more circular economy is one of the brand’s chief commitments, and can be resumed in three words: Reduce, Reuse, Regenerate.
The Life Plankton Elixir Blue Fountain will be available in February 2021 in the department store El Corte Inglés in Madrid. "This refill innovation is a pilot. We have the ambition to make this model scalable – to make a lasting, tangible impact. That’s why we intend to test and learn at the pilot level, and then improve our process and scale up availability and access," explains Giulio Bergamaschi.