Hair diagnosis: the key to customer care
Because choosing the best care products first requires knowing your hair, the brand has always been at your hairdressers’ side in making diagnoses. Its assessment tools help them offer their consumers ultra-personalized experiences: understanding the nature of the hair they are styling, its needs and the individuals’ lifestyles, they are able not only to provide the necessary care, but also make the most helpful recommendations when it comes to beauty products and routines.
With Kérastase, this professional experience is now continuing outside the salon: because the future of beauty lies also in personalization, the brand is offering on-line services to listen to consumers’ needs and provide them with the right answers and the best-suited products for their individual hair needs.
The new hair e-diagnostic is the perfect illustration.
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