A plant shaped like a small round-leafed clover, creeping and semi-aquatic, Centella grows in swampy areas on the heights of tropical regions. In Madagascar, the wild leaves are picked by hand between October and March, when the active ingredients are most concentrated. The Centella leaves are then dried, carefully sorted, and crushed.
Our project is deployed in two different areas of Madagascar: the first is the Fierenana region. Belonging to the district of Moramanga, its population comprises 98% farmers, mainly producing coffee, beans, and cassava; the second is the region of Ambatondrazaka, in the northeast of Madagascar, the historical harvesting site of the Centella.
With Indfrag and Ravina, our suppliers and partners, along with the international NGO Union for Ethical BioTrade (UEBT), our objective is twofold: combining economic development - that of Malagasy women for whom Centella is an essential source of income - and respecting biodiversity in this region of Madagascar, which is characterized by a unique wealth of biodiversity but severely affected by poverty.
Training and technical assistance have been provided to the pickers to allow them increasing their harvesting capacity with more eco-friendly means. While increasing the ease of extraction of the plant, we have minimized the footprint of the production process to ensure the preservation of the resource.