Caring for curls is a legacy
For Kérastase, curls are a matter of legacy and heritage, passing from parents to children, generation after generation. They contribute to one’s identity, individuality, and self-expression. A legacy that Kérastase wishes to celebrate through its Curl Legacy content series.
“ My dad really helped me feel confident with my curly hair. ”
“ My mom knew a lot about taking care of hair in general. ”
Curl Legacy gives a voice to women: to Caris, model; Sabina, model; Esther, actress, and Ebonee, model and activist, who are brand ambassadors. They share their experiences and the journey they’ve taken to accept their curls and learn how to care for them.
“ My hair care journey has been one of self-love ”
“ If I could go back in time and see myself, I would say ‘trust yourself’ ”