Rebuilding Wildlife Diversity in the United Kingdom

The L'Oréal Fund for Nature Regeneration Supports Biodiversity Restoration in the UK

The L’Oréal Fund for Nature Regeneration – the Group’s impact investment fund – invests in The Real Wild Estates Company (RWEC), the United Kingdom’s first rewilding business offering sustainable financial returns. The company will restore up to 50,000 hectares of degraded landscapes across the UK and create approximately 1,000 direct jobs, including roles in environmental management, eco-tourism, tour guiding, and organic agriculture. The ambition is for another 100,000 hectares to be rewilded in Eastern and Western Europe in subsequent phases.

An innovative approach to restoring nature

The UK has lost more of its natural biodiversity than almost anywhere else in western Europe, standing in the bottom 10% globally. The Group is investing in a rewilding project with an organization called The Real Wild Estates Company (RWEC), the first large rewilding project initiated by the private sector.

Based in Somerset, RWEC offers an innovative new approach to nature restoration, providing opportunities for communities to diversify and create nature-based economies. The company will source and manage estates that are suitable for nature restoration, regenerative agriculture, and rewilding, with viable natural capital potential. By enhancing wildlife and ecosystems, they create new economic opportunities, jobs, and income for rural communities, including roles in environmental management, eco-tourism, tour guiding, and organic agriculture.

“The UK is one of the most nature depleted countries in the world, having lost over half of its original biodiversity. With RWEC, we aim to prove that investing in nature recovery can not only help to restore biodiversity and positively impact society, but also create new economic opportunities through tourism and natural capital to generate financial returns over the long-term. Our model makes nature restoration not only viable for investors, but also scalable across multiple landscapes for maximum environmental impact.”

Julian Matthews, Founder and Managing Director, The Real Wild Estates Company

Highlighting powerful nature-based solutions


L’Oréal wishes to highlight powerful nature-based solutions from the private sector that can make a difference to our biodiversity and help battle climate change. Better management of biodiversity could help sequester up to 30% of the GHG emissions which must be eliminated, yet it attracts only 3% of funding dedicated to climate change. The Group is demonstrating that corporate investment in nature can be an economically attractive and viable activity in the long term.


“Finance can play a decisive role in mitigating the impacts of climate change, which is critical for the sustainability of our own business model as well as for the world. Our first investment in the UK is a demonstration of how finance can be a catalyst and accelerator of sustainable value creation. We believe RWEC’s innovative new model has the potential to boost investment in biodiversity over the long term by unlocking new reservoirs of private capital.”

Christophe Babule, Chief Financial Officer, L'Oréal Groupe

Discover the Other Initiatives Supported by the Fund


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