ELSÈVE TOTAL REPAIR 5 (BRAZIL)
In Brazil, more than half of the women have long hair, very curly, dry and dull. Their first need is to repair their hair, which has been damaged by the sun, the humid climate, frequent washing and smoothing and straightening treatments.
L'Oréal launched Elsève Total Reparação, a complete line to repair hair texture, designed and formulated by the laboratories in Rio to address five problems described by Brazilian women. Its immediate success in Brazil rapidly spread throughout Latin America.
Since then, the Elsève Total Reparação 5 formula was launched in Europe, in India and the countries of South East Asia, where it has met with the same enthusiasm.
OIL SWEAT CONTROL (INDIA)
It was by observing shiny skin of Chinese men that the R&I teams had the idea of developing a unique technology that combines fibers and a mineral powder to absorb excess sebum and perspiration. This innovation led to the creation of Garnier Men Sweat & Oil control.
Launched in India, this treatment answers local consumer demand for a skincare in humid and hot countries. Garnier Men Sweat & Oil control offers a skin lightening cream that is capable of absorbing excess sebum and perspiration.
This major innovation could be rapidly adapted to consumers living in South East Asia, Europe and Latin America.