Focus On Our Vision Of Your Beauty Experience
You expect the same high level of service whether shopping online or in-store. Our response? Only the best beauty services can earn your trust. We use the power of technology to deliver authentic, creative solutions tailored to individuals. Personalization is in everything we do, from recommendations to skin care or makeup products, transforming your beauty experience.
Science and Technology
YSL Rouge Sur Mesure: A Beauty Tech Innovation Powered By Perso
Garnier Hair Color Services: At-home Access To The Best Color Advice
Science and Technology
Reinventing the Consumer Beauty Experience Through Digital Services
New Personalized Hair E-diagnosis By Kérastase
Navigating a world of constant transformation is a permanent revolution
Lancôme's Flagship On The Champs-Elysées: Where Technology Meets Beauty
Science and Technologies
Behind the Scenes of Beauty: Augmented Reality With Vincent Arcin, Digital Services Factory Director
How is Digital Transformation Helping L'Oréal Work Wonders
My Skin Track UV by La Roche-Posay, a Revolution in Protection From the Sun's Rays, is Now Available
With the rapid development of new powerful technologies such as voice, augmented reality and artificial intelligence, the way we will discover, test and buy beauty products and beauty brands will totally change in the coming years towards an even greater level of service, customization and personalization.
Thanks to our Digital Services Factory, more than 20 ModiFace services have been deployed into 11 of our brands in 16 countries, showing spectacular uplifts in consumer engagement and conversion rates. By equipping our websites, our points of sales, our apps, those services will create even more personalized relationships with our consumers and allow us to increasingly personalize our product recommendations and our products themselves such as in the case of Le Teint Particulier by Lancôme or Custom D.O.S.E. by SkinCeuticals.
Executive Vice-President Chief Digital Officer
billion visits to our websites
YouTube video views
million followers on our social networks
L'Oréal employees upskilled in digital
digital services in 71 countries and 21 brands
country for L’Oréal:
Personalization at scale will shape the Future of Beauty: beyond the product, it’s all about experiences.Camille KroelyGlobal Head Digital Services and Open Innovation