Reinventing the Beauty Experience
Augmenting Beauty through Digital
Your expectations as a customer have changed more in the last 3 to 5 years than in the last 30.
We meet this challenge using the power of technology to create revolutionary beauty experiences. The way you discover, test and buy beauty products and brands is ever changing. You expect an enriched experience - enhanced services, customization and personalization.
We’re a digital first company.
That enables us to reshape our relationships with you through dynamic, BeautyTech innovations. Whether it’s online consultations, speed in bringing new products to market, or a purchase through voice technology, our aim is to create a fully integrated physical and digital experience, based on your expectations.
With the rapid development of new powerful technologies such as voice, augmented reality and artificial intelligence, the way we will discover, test and buy beauty products and beauty brands will totally change in the coming years towards an even greater level of service, customization and personalization.
Thanks to our Digital Services Factory, more than 20 ModiFace services have been deployed into 11 of our brands in 16 countries, showing spectacular uplifts in consumer engagement and conversion rates. By equipping our websites, our points of sales, our apps, those services will create even more personalized relationships with our consumers and allow us to increasingly personalize our product recommendations and our products themselves such as in the case of Le Teint Particulier by Lancôme or Custom D.O.S.E. by SkinCeuticals.
Lubomira Rochet
Executive Vice-President - Chief Digital Officer
+1.2
billion visits to our websites
7.4bn
YouTube video views
2.3bn
Ad Viewers
+285
million followers on our social networks
33k
L'Oréal employees upskilled in digital
20
digital services in 71 countries and 21 brands
2nd
country for L’Oréal:
E-Commerce
Personalization at scale will shape the Future of Beauty: beyond the product, it’s all about experiences.
Camille KroelyGlobal Head Digital Services and Open Innovation