L'Oréal Group

Reinventing the Beauty Experience

Augmenting Beauty through Digital

Your expectations as a customer have changed more in the last 3 to 5 years than in the last 30.
We meet this challenge using the power of technology to create revolutionary beauty experiences. The way you discover, test and buy beauty products and brands is ever changing. You expect an enriched experience - enhanced services, customization and personalization.

We’re a digital first company.
That enables us to reshape our relationships with you through dynamic, beauty tech innovations. Whether it’s online consultations, speed in bringing new products to market, or a purchase through voice technology, our aim is to create a fully integrated physical and digital experience, based on your expectations.


Focus On Innovations For An Augmented Beauty Experience

Welcome to the future of beauty. Innovative digital services that provide a personalized skin diagnostic. Virtual tutorials are at your fingertips. Innovation at your service. Revel in a next-generation beauty experience.

Lubomira Rochet
L’Oréal is inventing the beauty of tomorrow with digital technologies, from product design through to the beauty experience enjoyed by consumers

With the rapid development of new powerful technologies such as voice, augmented reality and artificial intelligence. The way we will discover, test and buy beauty products and beauty brands will totally change in the coming years towards even greater level of services, customisation and personalisation.


Thanks to our Digital Services Factory, more than 20 ModiFace services have been deployed into 11 of our brands in 16 countries, showing spectacular uplifts in consumer engagement and conversion rates. By equipping our websites, our points of sales, our apps, those services will create even more personalised relationships with our consumers and allow us to increasingly personalise our product recommendations and our products themselves such as in the case of Le Teint Particulier by Lancôme or Custom D.O.S.E. by SkinCeuticals.

Lubomira Rochet

Executive Vice-President - Chief Digital Officer

+1.2

billion visits to our websites

7.4bn

YouTube video views

2.3bn

Ad Viewers

+285

million followers on our social networks

33k

L'Oréal employees upskilled in digital

20

digital services in 71 countries and 21 brands

2nd

country for L’Oréal:
E-Commerce

Focus On Our Vision of Beauty Experience

You expect the same high level of service whether shopping online or in-store. Our response? Only the best beauty services can earn your trust. We use the power of technology to deliver authentic, creative solutions tailored to individuals. Personalization is in everything we do, from recommendations to skin care or makeup products, transforming your beauty experience. 

Personalization at scale will shape the Future of Beauty: beyond the product, it’s all about experiences.

Camille Kroely
Global Head Digital Services and Open Innovation