L'Oréal Group

Reinventing the Beauty Experience

Augmenting Beauty through Digital

Your expectations as a customer have changed more in the last 3 to 5 years than in the last 30.
We meet this challenge using the power of technology to create revolutionary beauty experiences. The way you discover, test and buy beauty products and brands is ever changing. You expect an enriched experience - enhanced services, customization and personalization.

We’re a digital first company.
That enables us to reshape our relationships with you through dynamic, BeautyTech innovations. Whether it’s online consultations, speed in bringing new products to market, or a purchase through voice technology, our aim is to create a fully integrated physical and digital experience, based on your expectations.

Focus On Our Vision Of Your Beauty Experience

You expect the same high level of service whether shopping online or in-store. Our response? Only the best beauty services can earn your trust. We use the power of technology to deliver authentic, creative solutions tailored to individuals. Personalization is in everything we do, from recommendations to skin care or makeup products, transforming your beauty experience. 

Lubomira Rochet
L’Oréal is inventing the beauty of tomorrow with digital technologies, from product design through to the beauty experience enjoyed by consumers

With the rapid development of new powerful technologies such as voice, augmented reality and artificial intelligence, the way we will discover, test and buy beauty products and beauty brands will totally change in the coming years towards an even greater level of service, customization and personalization.

Thanks to our Digital Services Factory, more than 20 ModiFace services have been deployed into 11 of our brands in 16 countries, showing spectacular uplifts in consumer engagement and conversion rates. By equipping our websites, our points of sales, our apps, those services will create even more personalized relationships with our consumers and allow us to increasingly personalize our product recommendations and our products themselves such as in the case of Le Teint Particulier by Lancôme or Custom D.O.S.E. by SkinCeuticals.

Lubomira Rochet

Executive Vice-President Chief Digital Officer


billion visits to our websites


YouTube video views


Ad Viewers


million followers on our social networks


L'Oréal employees upskilled in digital


digital services in 71 countries and 21 brands


country for L’Oréal:

Personalization at scale will shape the Future of Beauty: beyond the product, it’s all about experiences.

Camille Kroely
Global Head Digital Services and Open Innovation
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