At L'Oréal Canada, we are for beauty without animal testing
Since 1989, the L'Oréal Group's safety protocols have excluded the testing of its products on animals, in accordance with European regulations.
That hasn't stopped L'Oréal Canada from campaigning with animal welfare organizations and the Cosmetics Industry Alliance in Canada to ensure that the beauty products they buy in this country are cruelty-free.
As a result, it is with great enthusiasm that the Canadian subsidiary of the L'Oréal Group welcomes the new Canadian legislation that prohibits companies from selling cosmetics that have been tested on animals.
Passed last week, Bill C-47 also prohibits Canadian companies from creating false or misleading labels about animal cosmetics testing.
For more than 40 years, L'Oréal has been at the forefront of alternative methods and was the first company to develop reconstructed human skin that can be used to evaluate the behavior of ingredients and cosmetic products.
In addition to skin models, L'Oréal has a large number of predictive assessment tools without the use of animals, such as molecular modeling, expert systems in toxicology, imaging techniques and many others. Our scientists continue to develop new methods and technologies that are alternatives to animal testing, including artificial intelligence.
To learn more about our alternative methods to animal testing:
Learn more about Canada's new law (in French only): https://www.lapresse.ca/societe/animaux/2023-06-27/les-cosmetiques-se-passeront-des-animaux.php