L'Oréal is committed to Create the Beauty that Moves the World in Malaysia

27.06.2023 - Commitments

Kuala Lumpur, 27th June 2023 – L’Oréal Malaysia hosted its first-ever corporate showcase as the Company brings to life its commitment to Create the Beauty that Moves the World.

A leader in the beauty industry, L’Oréal believes in and advocate for beauty to be inclusive, diverse, empowering, and responsible – and it does so by bringing positive changes to individuals, communities, and the environment through company-wide and brand initiatives.

Tomas Hruska, Managing Director of L’Oréal Malaysia, said, “Our purpose is to create the beauty that moves the world because beauty is both an essential human need and an inclusive force. Through diversity & inclusion, women empowerment, responsibility and innovation, we create beauty which is dynamic and beneficial to all. We have been doing so for over 20 years in Malaysia, and we remain as committed to effect more meaningful changes moving forward.”

On L’Oréal for the Future: This is the Group’s sustainability ambitions for 2030. In the context of growing environmental and social challenges, L’Oréal is accelerating its transformation towards a model respecting planetary boundaries and reinforcing its commitments to both sustainability and inclusion.

On Brand Commitments: All L’Oréal’s brands aspire to make positive changes in the areas of sustainability, women empowerment, and social issues. In Malaysia, these 12 brands have embarked on this journey: L’Oréal Professionnel Paris, L’Oréal Paris, La Roche Posay, Garnier, Maybelline New York, Lancôme, Yves Saint Laurent Beaute, Armani Beauty, Kiehl's, shu uemura, IT Cosmetics, and Kérastase.

On L’Oréal Fondation: The Fondation supports and empowers women to shape their future and make a difference in society. Beauty for a Better Life equips underprivileged women with hairdressing and beauty skills to help transform their lives, whilst L’Oréal-UNESCO For Women in Science supports women scientists with endowments for research because the world needs science, and science needs women.

On L’Oréal Beauty Tech: In a fast-paced changing world, all industries are being transformed by tech, and beauty business makes no exception. The beauty revolution is here and at our fingertips. From AI-powered skincare solutions to personalized makeup devices through to new codes of beauty, L’Oréal is a Beauty Tech powerhouse, driving positive impact at a collective and individual level.