L’Oréal Paris launched the Stand Up Against Street Harassment program on March 8th , 2020, in partnership with Right To Be (formerly Hollaback!), an international NGO expert in the fight against harassment of all forms. Stand Up Against Street Harassment is focused on raising awareness about street harassment and training 1.5 million people to Right To Be’s 5D’s methodology by the end of 2022. The brand continues to invite everyone to rally behind this important cause and encourage people to get trained to fight against street harassment via its dedicated Stand Up website. To date, more than 950,000 people have been trained with Stand Up across 41 countries.