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L'Oréal Paris Family Stands Up Against Street Harassment

Showing Support for the Brand's Global Training Program Developed in Partnership with NGO Hollaback!

In the lead-up to the International Day for the Elimination of the Violence Against Women (November 25th), L'Oréal Paris mobilizes its high-profile spokespeople and opinion leaders to help combat street harassment

Stand Up : Encouraging people to get trained to fight against street harassment

Following the launch of L’Oréal Paris’ “Stand Up Against Street Harassment” on March 8th, 2020, the brand continues to invite its family of high-profile spokespeople and influencers to rally behind this important cause and encourage people to get trained to fight against street harassment via its dedicated Stand Up website.

Beginning on November 25th, in honor of the International Day for the Elimination of the Violence against Women, this initiative will feature short video messages and posts on social platforms from the L’Oréal Paris spokespeople who will reveal how the “Stand Up Against Street Harassment” training program has helped them to advocate for self-worth – a value at the heart of the L’Oréal Paris brand.

80%

of women have experienced sexual harassment in public spaces.

53%

of people think women are sometimes responsible for situation of street harassment due to their attitudes or appearance.

86%

of street harassment witnesses say there is a lack of training on how to intervene.

LOreal Paris Stand Up Celine Dion
Brands
L'Oréal Paris: Céline Dion for Stand Up
Stand Up Against Street Harassment

“I am so proud to be a part of this important effort and to support the “Stand Up Against Street Harassment” movement. To me, being a woman means being empowered and having a strong sense of self. I’ve experienced sexual harassment, as many women have, and I know how it can destroy our confidence and our self-esteem. Together we can stand up and stop this unacceptable behaviour.”

Céline Dion, L’Oréal Paris Spokesperson

“Stand Up Against Street Harassment” launched on March 8, 2020, and is now established in eight countries (France, Spain, Argentina, Canada, U.S., Mexico, and Italy, with India scheduled to launch in November 25th). The initiative was developed following a L’Oréal Paris IPSOS international survey,* which found that 80% of women have experienced sexual harassment in public spaces. And among those respondents, only 25% reported that someone offered help; additionally, 86% of individuals reported that they do not know how to respond when they witness harassment.

This is why L’Oréal Paris decided to partner with Hollaback!, an international NGO that aims to end harassment of all forms. Specifically, “Stand Up Against Street Harassment” is focused on protecting individual self-worth and safety in the public space through the “5D” methodology: Direct, Delegate, Document, Distract, Delay.
L'Oréal Paris Stand Up Gemma Chan
L'Oréal Paris Stand Up Nicolaj Coster-Waldau
L'Oréal Paris Stand Up Kate Winslet
cercle Delphine

“Street harassment remains a priority issue. More than ever, we need to usher in a new era of solidarity, helping all women to feel safe in public spaces. This is why as a brand that has always championed women’s empowerment, we have continued to evolve our training campaign to combat this important societal challenge and have invited our spokespeople, who are real women of worth, to get involved. Together, we can create a world where self-worth is a right, rather than a privilege,”

Delphine Viguier-Hovasse, Global Brand President of L’Oréal Paris

L’Oréal Paris also encourages the general public to join the movement against street harassment by visiting the Stand Up website and by following the hashtag #WeStandUp on social networks

 

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