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L'Oréal Paris Family Stands Up Against Street Harassment

Showing Support for the Brand's Global Training Program Developed in Partnership with NGO Hollaback!

Stand Up : Encouraging people to get trained to fight against street harassment

Following the launch of L’Oréal Paris’ “Stand Up Against Street Harassment” last March, the brand is now inviting its family of high-profile spokespeople and influencers to rally behind this important cause and encourage people to get trained to fight against street harassment via its dedicated Stand Up website.

Beginning on November 25th, in honour of the International Day for the Elimination of the Violence against Women, this initiative will feature short video messages and posts on social platforms from more than 17 personalities such as Céline Dion, Viola Davis, Helen Mirren, Eva Longoria, Katherine Langford, Cindy Bruna, Andie McDowell, and Aja Naomi King, who will reveal how the “Stand Up Against Street Harassment” training program has helped them to advocate for self-worth – a value at the heart of the L’Oréal Paris brand.

“I am so proud to be a part of this important effort and to support the “Stand Up Against Street Harassment” movement. To me, being a woman means being empowered and having a strong sense of self. I’ve experienced sexual harassment, as many women have, and I know how it can destroy our confidence and our self-esteem. Together we can stand up and stop this unacceptable behaviour.”

Céline Dion, L’Oréal Paris Spokesperson

“Stand Up Against Street Harassment” launched on March 8, 2020 and is now established in eight countries (France, Spain, Argentina, Canada, U.S., Mexico and Italy, with India scheduled to launch in November 25th). The initiative was developed following a L’Oréal Paris IPSOS international survey,* which found that 78% of women have experienced sexual harassment in public spaces. And among those respondents, only 25% reported that someone offered helped; additionally, 86% of individuals reported that they do not know how to respond when they witness harassment.

This is why L’Oréal Paris decided to partner with Hollaback!, an international NGO that aims to end harassment of all forms. Specifically, “Stand Up Against Street Harassment” is focused on protecting individual self-worth and safety in the public space through the “5D” methodology: Direct, Delegate, Document, Distract, Delay.
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“Street harassment remains a priority issue. More than ever, we need to usher in a new era of solidarity, helping all women to feel safe in public spaces. This is why as a brand that has always championed women’s empowerment, we have continued to evolve our training campaign to combat this important societal challenge and have invited our spokespeople, who are real women of worth, to get involved. Together, we can create a world where self-worth is a right, rather than a privilege,”

Delphine Viguier-Hovasse, Global Brand President of L’Oréal Paris

In the lead-up to the International Day for the Elimination of the Violence Against Women (November 25th), L'Oréal Paris mobilizes its high-profile spokespeople and opinion leaders to help combat street harassment

L’Oréal Paris also encourages the general public to join the movement against street harassment by visiting the Stand Up website and by following the hashtag #WeStandUp on social networks

 

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