“Stand Up Against Street Harassment” launched on March 8, 2020, and is now established in eight countries (France, Spain, Argentina, Canada, U.S., Mexico, and Italy, with India scheduled to launch in November 25th). The initiative was developed following a L’Oréal Paris IPSOS international survey,* which found that 80% of women have experienced sexual harassment in public spaces. And among those respondents, only 25% reported that someone offered help; additionally, 86% of individuals reported that they do not know how to respond when they witness harassment.
This is why L’Oréal Paris decided to partner with Hollaback!, an international NGO that aims to end harassment of all forms. Specifically, “Stand Up Against Street Harassment” is focused on protecting individual self-worth and safety in the public space through the “5D” methodology: Direct, Delegate, Document, Distract, Delay.