Middle East
L’Oréal Paris extends its “Stand Up against street harassment" program impact by training people on Roblox
After having trained more than 2 million people, physically and online, L’Oréal Paris goes one step further by launching Stand Up against street harassment training program also in virtual world, on Roblox.
L'Oréal paris : Stand up against street harassment
Today, L’Oréal Paris is thrilled to unveils its engaging experience Stand Up against street harassment on Roblox, a global immersive platform for connection and communication. From Oct. 27th to Nov. 30th 2023, Stand Up against street harassment offers to the community an immersive training to learn how to react when facing street harassment in an educative dedicated experience, located within the popular Livetopia space on Roblox
Livetopia : An interactive experience
In this interactive experience, community members can dive into a virtual space created specifically for the occasion in the Livetopia experience. They will face street harassment situation and will have to find and use various tools and actions, representing the 5Ds methodology, to learn how to safely react when witnessing street harassment. This immersive experience marks a significant milestone for L’Oréal Paris strategy to extend its impact in an innovative way by connecting with the generations active on Roblox, who are the most likely to be harassed in public spaces and raising awareness about a pressing issue for them.
"At L’Oréal Paris we are proud to extend our Stand up against street harassment training program on Roblox, to reach and train even more people. Equal access to the public space should be a basic freedom, as every woman should be able to walk without fear, anytime, anywhere."
Delphine Viguier-Hovasse, L'Oréal Paris CEO