Preserving Family Life for Workers
Our award-winning ‘Plants Unlike Any Others’ project is a long-term collaborative effort between L’Oréal and its suppliers to relocate employment opportunities for female workers based in rural China so that they can find work and remain close to their families.
L’Oréal has chosen to dedicate the production of a substantial portion of its promotion items to plants located in China in remote, underprivileged provinces, which are amongst the most affected by economic migration and ‘left behind children’.
In 2019, thanks to L'Oréal's purchasing, 691 people were enabled to work full-time, in their region of origin, with a decent salary – helping the fight against work migration. Two-thirds of these employees are women, most of them mothers with young families. Thanks to this project, they have the possibility to provide for their needs, and yet be able to stay in their hometown with their families.