Preserving Family Life for Workers
For this first edition, the project “Plants Unlike Any Other” was selected: a program created in partnership with the Chinese suppliers of our company’s purchasing and ethics division, which sought to hire women from regions affected by rural exodus. The goal was to allow hundreds of workers, the majority of whom were women, to be gainfully employed without leaving their homes or families.
In order to do this, the company decided to entrust a substantial amount of the production of its promotional items (bags, pouches, gift boxes, etc.) to factories located in the disadvantaged, northwestern provinces of Anhui and Hunan, two of the areas most affected by economic migration in China. Between 2016 and 2018, 455 workers, two-thirds of whom were women, benefited from fairly paid employment without being separated from their loved ones. In this remote corner of China, the quest for work tears many parents from their family as they are hired thousands of kilometers away in the southeastern part of the country where industrial activity is concentrated.