L’OréalBrandstorm is an international business competition. It gives the unique opportunity to experience the realities of working in a global marketing environment. Students from L’Oréal’s partner universities are challenged to revamp one of the Group‘s brands and to develop an original concept, by working with a real communication agency. This year, L’Oréal invites students to be both creative and business oriented.
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Looking back on the first Innovation Games final
The first final of the business game organized by the Talent Acquisition Team of L’Oréal Research & Innovation took place on July 12, 2018: the Innovation Games. Over 100 students, from all kinds of different backgrounds, gathered in teams to invent the future of beauty.
Teamwork, and a champion culture: When L’Oréal stages its own World Cup
In June, when France’s national soccer team began a journey that would lead it to becoming the world champion, another kind of World Cup was being held in Milan for more than 450 L’Oréal employees from 16 countries. One championship for soccer, and another for volleyball, were being played out as a perfect expression of the Group and its values - team spirit and a “champion culture”.
Brandstorm 2018: a record edition
The hard work and creativity of our teams from the Netherlands, India, and Singapore were rewarded in the 2018 final of Brandstorm, the student competition organized by L’Oréal.
Here’s a look back at a unique edition of an event that’s dedicated to innovation and marketing.