Professional Products Division

Professional Products Division

Bring professional beauty to all

Professional Products at a glance

The Professional Products Division found its roots within L’Oréal 115 years ago. Since then, our mission has always been to bring professional beauty to all, by leveraging the expertise and creativity of hairstylists.  
 
This spirit of innovation and deep-rooted collaboration with hairstylists has always defined our DNA. We all have a clear mission: to bring professional beauty to all. This mission drives everything we do, ensuring that our products and services empower hairstylists to create exceptional and tailor-made beauty experiences.
 
The haircare market is premiumizing and consumers are sophisticating their routines with serums, treatments, and oils. Thanks to our powerful brand portfolio and our blockbusters’ innovations, we are ideally positioned to cover all hair needs at all price points. 

OMAR HAJERI
Bring professional beauty to all

Today, people expect more from their hairdresser: they want a stylist who cares for more than their hair.
At the L’Oréal Professional Products Division, we support hairdressers worldwide to always help customers feel better. We make professional beauty to benefit all.

We create professional beauty products that benefit our consumers: for professional and emotional hair experiences with always more innovation, to meet hair’s needs and consumers' desires.
We create professional beauty that benefits our hairdressers, to access our world of innovation for their profession’s changing needs and with an open education approach that puts us in direct contact, online- and offline, wherever they are.
We create professional beauty opportunities that benefit communities, supporting people who will embrace the profession, helping pioneer the next generation of hairdressing talents. 
We work for the better benefit of the planet, advancing on plastic reduction and pioneering green delivery among other commitments. And we bring benefits to our employees to feel respected, empowered and proud. 

At L’Oréal Professional Products Division, beauty benefits all. Every hairdresser. Every customer. Everyone.

Omar Hajeri

President - Professional Products

airlight ppd
NEW Elixir Ultime Refillable  In honor of our 60th anniversary embrace resilience shine and softness
Introducing  Acidic Bonding Curls  Redkens first siliconefree bonding care system crafted for curlsR
biolage logo
pulpriot logo
SHU UEMURA ART OF HAIR LOGO mizani logo

115

 of avant-garde

3.5

million partner hairdressers

400K

partner salons

>1M

More than 1 million hairstylists worldwide are connected to L’Oréal ACCESS our online education platform

PPD

PPD ROUND 1A

1 Powerful brand portfolio

We have the strongest brand portfolio of the professional beauty industry. We cover all hair needs at all price points.  

PPD ROUND 3

2 Omnichannel strategy

We have unleashed the power of our brands. We capitalize on our strong salon footprint and we accelerate in e-commerce and specialty retail.  

 

PPD ROUND 2

3 Tech as our accelerator

Tech is redefining our value proposition towards hairstylists & consumers. Tech is reinventing the way we develop our products, the way we serve our stylists, the way we protect our planet 

PPD LOREAL PRO

Step inside a world of care

Always in trusted hands. At L’Oréal PPD, we’re reinventing the consumer salon journey. From welcome to consultation, blending digitized tools and sensorial rituals, we’re working step-by-step with hairdressers to transform every part of the service with the personalized care only a professional can deliver.

Creating customization services to suit both hair and mood on the day, the stylist first assesses the customer's hair then mixes the best care on the spot. With one-to-one personalized expertise, every visit becomes unique. For the wow - superior results salon consumers see and feel - together with relaxed and memorable experiences every time.

LP

Pioneering the sustainable transformation of the professional beauty

For many years, the Professional Products Division has been committed to a sustainable transformation. Contributing to the Groups’ program on sustainability, L'Oréal For the Future, our goal is to embed sustainability throughout our value chain from our products’ packaging and formulas to their production and transportation.

Our Division is going even further with the launch of the Hairstylists for the Future program.This initiative will continue to transform the hairstyling industry and engage all hairstylists in the sustainable transition. The three main pillars of the program are to reduce the water consumption in salons, assist with the transition to renewable energy and help manage waste responsibly through recycling programs.

 

All you want to know about our ingredients

Questions about the composition of our products? Discover all our answers about our ingredients (quality, safety) and our glossary.

Inside Our Products

Hairdressing is an art form. We won't mass produce hairstyles. Hairdessers, their expertise, will always play a role. L'Oréal is entirely at their service.

Eugène Schueller
- Founder of L'Oréal