Mugler's modern muse
Mugler empowers women not only through fashion but also by its iconic fragrance signatures.
The brand latest creation, Alien Goddess embraces the new wave of femininity. Fronting the campaign is none other than singer, actor, writer, producer and the Gen Z role model - Willow Smith.
Her ethereal image and progressive femininity made her the perfect incarnation of the 'Goddess' adaptation of Mugler's cult scent, reflecting the vibe of the Mugler community.
Willow challenges society standards and gender norms and is undoubtedly the earthly incarnation of Alien Goddess. Like all Mugler women, she fearlessly asserts herself with strength, authenticity, and sincerity, encouraging young women to love themselves.
“To me, Alien Goddess is a manifesto”, says Willow Smith. “It urges us to be wholly ourselves, to brandish what makes us unique with pride. Beyond that, this new dazzling creation gives us the strength to find the best within ourselves, whoever we are, in order to accomplish extraordinary things with a positive impact on the world and those around us”.
Willow Smith has a unique awareness and understanding of her role and power to influence a generation. Her natural talent and flair, style and magnetic persona make her a true icon for her generation and yet another Mugler woman who is a perfect expression of a meaningful and empowered beauty.