Our Key Country Initiatives

The worldwide beauty leader, L’Oréal is present in 150 countries. By implementing Diversity initiatives relevant to the societies where our team members live and work, they enable us to become more and more inclusive throughout the world.


France: L'Oréal has partnered with Capital Filles to create a positive social and economic impact for young girls through mentoring. Female L'Oréal employee volunteers are paired with high school girls to provide mentorship, role modeling, and career guidance.

India: Since 2017, L'Oréal India’s Little Steps program has provided pregnancy support for employees who are expecting a baby or planning for parenthood. Working in partnership with United HealthCare “CareNine”, customizable support includes consultations with a life coach, gynecologist, dietician, fitness expert, and case coordinator.

Portugal: L’Oréal Portugal in partnership with the Girl Move Foundation provides 1-month internships for young women from Mozambique to help develop their leadership, business, and entrepreneurial skills. The program, in turn, has enabled the mentors and their teams to develop integration, talent development, and diversity and inclusion skills.


UK: L'Oréal UK & Ireland’s #BeatTheStigma initiative is raising awareness of mental health in the workplace in order to remove the culture of fear and silence around discussing these issues. To beat the stigma, they have launched a Mental Health Think Tank, developed mindfulness workshops, and trained employees to become Mental Health First Aiders.

Socio-economic & Multicultural Origins

Brazil: L'Oréal is supporting the development of social startups through a mentorship program. A multifunctional group of volunteer L’Oréal employees works hand-in-hand with social entrepreneurs to help them develop their business models and strategic business plans.

Turkey: The Kiehl’s brand is working on Refugee Inclusion in this country through training and recruitment initiatives. D&I Workshops sessions have been organized for all Beauty Advisors and retailer coordinators of the brand’s boutiques. In March 2020, two new additions to the Beauty Advisor team were refugees.


USA: L'Oréal leverages employee resource groups to drive employee engagement, contribute to business results and provide support efforts to give back to underrepresented communities. Their LGBTQIA+ employee resource group, [email protected]'Oréal, was launched in 2017. These efforts have resulted in being named “a Best Place to Work for LGBTQIA+ employees” and obtaining a 100 on the Human Rights Campaign Corporate Equity Index.

Mexico: L'Oréal Mexico is creating a safe space and positive work environment for LGBTQIA+ employees with their FREE TO BE project. To date, they have created an LGBTQIA+ employee resource group, joined a business coalition for LGBTQIA+ inclusion, and participated in the Pride Parade.

*Lesbian, Gay, Bisexual, Transgender, Queer and/or Questioning, Intersex, and Asexual

Age and Intergeneration

Spain: L’Oréal Spain has launched a complete program to accompany all generations within the work place with specific support, trainings and tools to enhance engagement and enablement of all our employees at each stage of their professional life cycle. These include health, financial and emotional wellbeing support, upskilling, intergenerational mentorship through the Maestry plateform, anticipation measures and special work measures prior to retirement.

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