Innovate, for better protection
In 1935, Eugène Schueller, our Group’s founder, was already aware of the importance of being protected from the sun. He developed the iconic Ambre Solaire at a time when the first paid holidays for employees were being introduced. His product was a world first. A high-quality sun filter, with an odor that was easily recognizable and a pleasant feel to the touch… the same criteria that guide our Research and Innovation teams today. “The challenge is to encourage consumers to protect themselves, whatever their situation in life, by applying products that are pleasant to use,” explains Nathalie Jager-Lezer, International Director of Photoprotection Innovation at L’Oréal Research & Innovation.
For optimal protection, solar filters are essential. As part of an emulsion, their molecules prevent sunburn, cutaneous ageing and the development of marks and cancers on the skin’s surface. There are two types: mineral filters, which basically reflect the UVB rays, and the organic ones, which absorb both UVA and UVB rays. “It’s vital to cater for both, to provide the widest possible coverage of the spectrum,” says Martin Josso, head of the photoprotection projects group within L’Oréal Research & Innovation.
When it comes to the sun, research never stops. Our aim is to keep improving sun protection, on the one hand by discovering and patenting new filters, and on the other by refining the formulation or presentation of our products. Whether in mist or spray form, the objective is to ensure an even, lasting and pleasant distribution of the product on the skin to provide optimal protection.