3D shu:brow

Ultimate brow revolution at home

Shu uemura unveils the future of makeup with ground-breaking innovation for brows at home.

3D shu:brow enables users to effortlessly craft custom 3D brows at home within mere seconds. 

This innovation is a testament to shu uemura's pioneering spirit, unwavering commitment to innovation, and ongoing dedication to offering cutting-edge makeup artistry deeply rooted in Japanese aesthetics.

"At shu uemura, we empower young Asians for self-exploration, which in today’s world has become a phygital journey,” said Sandrine Jolly, shu uemura Brand President Worldwide. “We believe that everyone can express themselves with artistry, and innovation makes it more accessible. I’m thrilled that we can now help everyone proclaim their uniqueness and unlock their creative potential with beauty tech solutions".


Achieve professional artistry at home with 3D shu:brow

Crafting professional makeup has traditionally demanded years of practice and expertise, but 3D shu:brow changes the game. When it comes to eyebrow styling, desired results once necessitated professional services like microblading, micro-shading, or filler effects. Building on Mr. Shu Uemura’s philosophy for more dimensional features that differentiates shu uemura’s technique and Japanese craftsmanship for 3D eyebrows, now, 3D shu:brow equips users, even those without professional makeup artist experience, to achieve professional-grade results effortlessly from the comfort of their homes.

Using printing technology with up to 1,200 drops per inch (dpi) printing resolution, and incorporating L’Oréal’s Modiface AR recognition technology, 3D shu:brow provides consumers with the utmost precision in brow shaping and personalized recommendations based on facial scanning.

By leveraging the unrivalled hands-on experience of makeup artists specialized in Asian features, shu uemura offers its outstanding expertise in 3D brow styling to be easily accessible at home. This beauty technology is poised to offer users more options of shades and shapes tailor-made for Asians.

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How does it work ?

How to use the device:

  • Open the 3D shu:brow app and scan face with the Modiface brow reader
  • Select desired shape, thickness, and effect
  • Brush the shu uemura primer through brows
  • Move the printer across the eyebrow in a single, sweeping motion
  • Apply a topcoat finish to lock in the look
  • The eyebrow look created by 3D shu:brow is easily removed with a standard makeup remover. 
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