Route du Rhum: Biotherm’s first test in an ambitious racing calendar
Biotherm’s first major race will be the Route du Rhum in November 2022. Since 1978, this has grown to become one of the world’s biggest sporting events. The simplicity of the challenge – one sailor, one boat, and the ocean – combined with its difficulty – crossing the Atlantic alone as fast as possible – have made the Route du Rhum an unmissable international event. Over two million people flocked to the French town of Saint-Malo for the start of the last race in 2018. Biotherm will then line up for The Ocean Race on 15 January 2023 in Alicante, Spain. This is a crewed round-the-world race with stopovers and is widely recognized as one of the toughest team tests around. With its ‘Racing with Purpose’ initiative, the Ocean Race is also a strong advocate for environmental causes – a message which aligns perfectly with that of Meilhat and Biotherm.
Biotherm, skincare powered by bioscience
Since 1952, Biotherm has amplified the power of nature to create premium skin care that is more natural, more potent, and more sustainable. Since 2012, Biotherm has actively participated in protecting the oceans through the Water Lovers program, which aims to create a better future for the oceans by collaborating with outside experts & NGO partners such as Mission Blue, Tara Ocean Foundation, Surfrider Foundation Europe and the Oceanographic Institute of Monaco.
A history of offshore racing
Supporting a better future for the oceans
Biotherm embraces a global sustainability approach across its entire value chain, from sourcing and product formulation to packaging and retail. High-performing renewable ingredients are used to create skincare formulas that are effective on skin and gentler on the planet. By drawing on the brand’s bioscience expertise, Biotherm crafts its formulas to be more respectful of marine and aquatic life, from sourcing ingredients right through to end of life. The brand is also innovating to introduce more circular economy principles, incorporating more recycled materials in packaging, and introducing disruptive consumer experiences such as refillable and rechargeable products. Biotherm wants to continue to go further in its mission to give back to the ocean by becoming ocean positive by 2030.