A promise of reliability to consumers, respect for human and environmental diversity, ethical commitments L’Oréal has based its innovation strategy on a platform of fundamental values, shared by all its teams around the world.
L'Oréal's Research and Innovation teams apply the principles of sustainable and responsible innovation on a daily basis. Listening to the expectations of consumers, they are committed to the pursuit of ethical beauty that respects diversity. In its research activities, the group is particularly vigilant in five areas: human health (employees, consumers, professionals), environmental protection, ethics, fair trade and consideration of the social and societal impact of innovation.
An absolute priority: product safety
In 1909 when Eugene Schueller created the « Société des teintures inoffensives » that was to become L'Oréal, he was a pioneer. Since then, the group has continuously invested in the evaluation of the safety of its products and the ingredients from which they are made. Today, thanks especially to predictive evaluation to which the group has dedicated an ultramodern global center in 2011, the teams know how to make very early and reliable predictions on the undesirable and beneficial effects of ingredients and products.
To be in the service of beauty is also to preserve the beauty of our planet. L'Oréal has always been one step ahead of the regulatory provisions regarding the environment. Since 1995, our Environmental Research Lab measures and models the potential impact of products on the ecosystems (water, soil, air) and on biodiversity. In 1999, it adopted the principles of green chemistry for the synthesis of ingredients. Since 2006, its portfolio of raw materials has been under constant monitoring for environmental indicators. Innovation processes are in compliance with the guidelines for ecodesign that reduce the impact of products on the environment throughout their whole life cycle. These guidelines are shared with the suppliers and partners.
Science and Ethics advance together
L'Oréal's researchers have successfully put scientific advances (tissue engineering, decoding the human genome, modeling, imagery techniques) at the service of responsible innovation. Recourse to new-generation testing makes it possible to evaluate the safety of ingredients without testing on animals (L'Oréal stopped testing finished products on animals in 1989).
Towards fairer procurement
Through the global program of fair trade procurement, Solidarity Sourcing, launched in 2010, L'Oréal has implemented a global procurement process for its ingredients in a global fair trade initiative. In the selection of suppliers, it takes into account, in addition to fair pricing, other dimensions such as protection of biodiversity, the fight against biopiracy, and the social and societal autonomy of local communities.
Responsible sourcing of ingredients
Innovation adapted to global diversity
Respect for the diversity of types of beauty is a constant source of inspiration for L'Oréal's innovation process. For over ten years, thanks to geocosmetics, the group has made listening to consumers and observing beauty rituals around the world a core part of the mission and activities of its Research and Innovation. With the ambition to create products adapted to everyone, according to individual needs, habits, environment, purchasing power.