YSL Beauty Presents Scent-Sation, the First In-store Fragrance Finder Based on Neuroscience

YSL Scent-Sation is a state-of-the-art, in-store experience leveraging neuroscience to provide personalized fragrance advice, premiering at the Dubai Mall in the YSL Beauty Innovation Lab pop up from December 16th to 28th, 2021. It's a cutting-edge technology for beautiful emotions. A catalyst to reveal your personality.

How does Scent-Sation work? 

YSL's Beauty Tech Innovation Lab steps in with a Technology Incubator dedicated to developing the most effective, most innovative beauty products by combining technology and design. Focused on consumer needs. Enhancing consumer experience.

Today, after the pioneering Nu Shade Finder and Rouge sur Mesure, YSL Beauty is proud to introduce the most cutting-edge Fragrance Finder: YSL SCENT-SATION. A neuro-connected headset that uses EEG (electroencephalography) for the first time in the beauty industry for an in-store experience.



No matter what your level of fragrance expertise, YSL Beauty's 25-minute diagnosis lets your brain do the talking and reveal your true olfactory profile. It's all about you, and your own individual reaction to scent. Beyond words, through its innovative technology YSL is all about you. Revealing your personality. Connecting with your deepest emotions. Because your scent is who you are...


“This immersive experience connects fragrance preference to emotion for the first time. It’s a huge technological breakthrough that will help decode what consumers want to smell as he or she discovers new fragrances. We’re excited to empower consumers with powerful insights and help make their search for the perfect scent both easier and grounded in
how it makes them feel.”

Stephan Bezy, International General Manager at Yves Saint Laurent Beauté

Which are the 5 steps of this personalized fragrance diagnosis experience?

Matching neuroscience and artificial intelligence with a polysensory experience, this breakthrough system captures 5 different feel-good emotions triggered by 14 different accords, representing 27 YSL fragrances. And then translates them into a unique, personalized selection of 3 YSL scents.

Step 1: Emotional profiling

Answer 8 questions, and our algorithm determines which 6 accords are most likely to stimulate you. Musk, aquatic, creamy woods, solar florals... Which accord will make you feel good?

Step 2: Connect scent and emotion with YSL Scent-Sation

A specially trained beauty advisor adjusts the YSL SCENT-SATION headset on your head.
As you smell the 6 accords "blind", your turns scent into emotion. When you breathe in an accord, are you relaxed, focused, less stressed, stimulated, energized? The captors on the headset register how each olfactory note stimulates your neural activity by measuring the electrical impulses they trigger in specific areas of your brain.

Step 3: Deep-dive into your emotional olfactory profile

Discover your personal likeability curve for each accord and compare it with the YSL Beauty community's.

Step 4: Discover your personalized YSL fragrance recommendations

Your personal recommendation is formulated by an algorithm programmed for machine learning, with a constantly growing, global database.
You'll discover your 3 selected YSL fragrances "blind", with just a number, the key accord, and the fragrance family written on a digital card. Touch the card and you'll find out their names. Are you a Libre, Black Opium or Mon Paris woman? A Y guy or a La Nuit de l'Homme man?Are you likely to fall in love with Tuxedo, Wild Leather or Atlas Garden? Let SCENT-SATION be your guide.

Step 5: Select your feel-good YSL fragrance

Out of the 3 fragrances, 2 will perfectly match your results, 1 will be unisex or for another gender. The choice is up to you. Your emotional profiling results and recommendations will be emailed to you. If you want, you can share them with your friends, family, and the YSL Beauty Community.
All set to find your fragrance? Dive into the experience in the YSL Beauty Innovation Lab at the Dubai Mallfrom December 16th to 28th, 2021.

Focus On Technology Behind Scent-Sation

Two thought videos, of Stephan Bezy, International General Manager at Yves Saint Laurent Beauté and Tan Le, CEO of EMOTIV.

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