Science x Nature x Technology
We believe nature is the future of beauty.
We draw inspiration from nature to accelerate our innovation
We work daily for more natural products without compromising on safety and performance
We are committed to creating a more responsible beauty to limit our impact
of our ingredients are plant-based, such as alcohol and glycerin.
are easily biodegradable, such as hyaluronic acid which is obtained from corn starch and used to give texture.
are natural or of natural origin, such as vitamin C and 29% are obtained through green chemistry,i.e. sustainable, environmentally respectful chemistry, using low energy and mild solvents, such as water and ethanol, while minimizing waste. The resulting ingredient is biodegradable and has a minimal water footprint.
of the biobased ingredients for formulas and packaging materials will be traceable and will come from sustainable sources.
of our ingredients will be bio-sourced, derived from abundant minerals (such as iron oxides or clays) or circular processes.
of our products will be eco-designed.
The Green Sciences revolution
Green Sciences are the scientific disciplines, from cultivation and biotechnology to green chemistry and sciences of formulation that we are harnessing to meet our sustainability goals while offering you safe and effective products.
We are engaged in a transition that is profoundly changing how we create and manufacture our products. We use science to enable the sustainable cultivation of ingredients, extract the best that nature has to offer through cutting-edge technological processes like biotechnology or green chemistry. For products that meet your expectations, that are not just more natural and less chemical, but also safer and more effective.
Use the forces of nature
We observe and study nature to discover new active ingredients.
Through biomimicry, we draw inspiration from natural processes to create innovative products.
We rely on the forces of nature to multiply their potential with biotechnology.
We are taking steps to protect the planet by fighting climate change,
respecting biodiversity, and safeguarding natural resources.
Discover Rethinking innovation with Green Sciences
Drawing inspiration from nature, we are using science and technology to reinvent beauty.
Discover the Novéal Factory with CEO Nicolas Hieronimus
Science and Technologies
A Workshop for a Natural and Hybrid Hair Coloration
Partnering to Create the Solvents of Tomorrow
Science and Technologies
How we Create a Natural Mascara
Inside our Products
Sustainable Agronomy with Centella Asiatica
Ingredients, Manufacturing, Testing: What Goes Into Designing L'Oréal Products?
Science and Technology
The Pillars Of Responsible Innovation
Green Sciences in action
We are sourcing and cultivating natural ingredients in sustainable ways
Madagascar’s Centella Asiatica contains several powerful anti-ageing actives. Through a unique partnership, we are helping to preserve this wild plant while also ensuring its traceability and quality. We also make sure that the women who gather the leaves are fairly paid for their work. The process of extracting the active ingredients has been optimized to make it sustainable. Meanwhile, by growing the crop ourselves, we are balancing our supply between foraging and farming.
We extract the best from nature through sustainable processes and cutting-edge technology
We use biotechnology, which consists in using a living organism such as a plant or a bacterium as a "micro-factory" to create new ingredients while preserving natural resources. This is the case for the marine plankton extracted from the micro-algae, Vitreoscilla filiformis. Its antimicrobial and antioxidant properties help the skin strengthen its natural defenses while promoting the benefits of regeneration.
We reinvent our formulas for a more responsible beauty
To create a natural mascara alternative that delivers equivalent performances to a standard formula in terms of volume and definition, we replaced synthetic polymers and waxes by combining natural ingredients such as corn-based polymers. The result is a mascara that contains 99% natural-origin ingredients, that offers the same volume and long-lasting wear as the usual products, with a creamy texture and an easy makeup removal. Hypoallergenic, it is suitable for sensitive eyes and contact lens wearers.
We invent new beauty routines to preserve water
We innovate to offer formulas that revolutionize beauty routines and allow everyone to adopt a more responsible lifestyle. Our first leave-in conditioner, made with 98% natural ingredients, saves 100L of hot water per product.