Luckily for us, beauty and digital are a perfect match.
Beauty is a very visual and a socially shareable category, which thrives on digital platforms. It is one of the most engaging categories online because digital has opened the door to a boundless and mesmerizing world of inspiration. Creativity is just a swipe away.
Data and artificial intelligence are opening new horizons for personalization and customization. By equipping our websites, points of sale, and applications with these services, we are creating an even more intimate relationship with our consumers. Le Teint Particulier, Lancôme’s custom-made foundation or Custom D.O.S.E., a personalized serum by SkinCeuticals, are examples of how personalization comes alive in our products.
We acquired our first tech company in 2018, ModiFace, the leader in augmented reality and artificial intelligence based in Toronto whose AI & AR technology is paving the way for makeup try-ons, hair colour try-ons, AI powered skincare diagnostics, and real-time beauty consultations online.
In addition to ModiFace, our digital teams remain on the lookout for new startups and technologies thanks to our numerous partnerships with incubators, accelerators, investment funds (Partech, Founders Factory, Station F, BOLD) as well as our strategic digital partners like Google, Facebook, Amazon, Alibaba and Tencent.
The distance between Beauty and Tech is closing rapidly, and we are determined to be pioneers in this new beauty tech world.
If you want to know more watch our CEO Jean-Paul Agon and our CDO Lubomira Rochet, live from VivaTech, discussing how digital has truly transformed the way L’Oréal does business and has developed new relationships with its customers, and how it has transformed some markets such as China.