L’Oréal Beauty For All in China

Welcome to Shanghai, a city that is as traditional as it is modern!

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In the alleyways, we meet men and women who share with us their vision of beauty. Bloggers, artists, gallery owners, for these urban youth, beauty is above all an attitude. "Confidence", "independence", and "courage" come up regularly in conversations. But also "love", "friendship" and "diversity".

A Chinese portrait of a rich and complex beauty, far beyond appearance!