The remarkable surge in consumer interest and demand for beauty tech can be attributed to various factors, including: our pandemic-fueled focus on self-care, wellness, and safety, the desire to personalise and streamline our beauty regimes, our fascination with technological advancements, and an ever-growing interest in mindful sustainability initiatives. L’Oréal Groupe is focused on inventing the future of beauty, to cement its reputation as a globally renowned ‘beauty tech’ powerhouse. Recently showcased at VivaTech 2023 - Europe's largest, and most acclaimed tech and start up event – the Groupe’s tech innovations are shaping the future of mindful beauty.
L’Oréal Groupe, Australia & New Zealand’s beauty tech advancements span smart and sustainable beauty innovations, digital services, data-powered diagnostic devices, and seamless virtual beauty experiences. We are committed to contributing to driving positive impact at a collective and individual level. We believe that by addressing sustainability and inclusion challenges, we can simultaneously provide unparalleled, mindfully integrated beauty experiences for everyone – to celebrate their infinite diversity, and individual aspirations. The convergence of beauty technology and sustainability, supports our commitments to create a more responsible and sustainable business model across three key areas – the planet, the people, and our products. We relentlessly drive innovation, to provide consumers and professionals, with products and services that are better for them, and for the planet. To reduce environmental impact, the Gjosa Water Saver utilises micronisation technology to cut water usage by 60%, whilst dispensing professional haircare products by Kérastase and L’Oréal Proféssionnel.
Beauty tech offers consumers convenient, personalised solutions that save valued time and effort, and it educates them to make informed decisions regarding their purchases. Kérastase K-SKAN offers an insightful AI - trained by more than 12,000 images - analysis of hair and scalp, allowing stylists to precisely prescribe the most efficacious back-bar treatments and take-home products. From a healthy skin perspective, the fusion of science and technology has proven invaluable. Kiehl’s Instant Skin Reader technology scans skin to identify its health, and provides valuable insights into strengths and weaknesses, including harmful, cancer-causing, and ageing UV damage. La Roche-Posay Effaclar Spotscan+ combines the brand’s dermatological expertise, with the power of AI, to insightfully analyse and recommend product solutions, to target the concerns of consumers with acne-prone skin, and simultaneously enhance the quality of their lives. Taking personalisation to the next level, YSL Rouge Sur Mesure by Perso unveils a new era of AI-powered, intelligent makeup. Designed with YSL’s inclusivity-minded colour expertise, and patented technology by Perso, this smart, luxurious device creates bespoke shades of YSL’s iconic Velvet Cream Matte Finish Lipstick, in the comfort of your own home.
To invent the beauty of the future, L’Oréal Groupe, Australia & New Zealand needs to become the company of the future! Here’s a glance at our hero beauty tech innovations, highlighting beauty as a force for individual and collective good:
Gjosa Water Saver | Reducing water consumption in salon by 60% to minimise environmental impact.
Kérastase K-SCAN | An AI-powered, hair and scalp smart camera to provide ultimate in-salon and take-home care.
Lancôme Shade Finder x Teint Idole Ultra Wear | Cutting edge AI-powered skin tone analysis tech to precisely determine each everybody’s perfect shade.
La Roche-Posay Spotscan+ | An AI diagnosis revolution, developed with dermatologists, to enhance the lives of people with acne-prone skin.
L’Oréal Professionnel Steam Pod | Powered by patented steam technology to protect and smooth hair - the all-in-one professional steam styler, for unlimited hairstyles.
Maybelline Virtual Makeup Looks Teams App | A groundbreaking partnership with Microsoft, that introduces virtual makeup looks on Microsoft Teams, to complement your personal style.
YSL Rouge Sur Mesure by Perso | A luxurious, smart home device, that takes personalised lipstick to the next level, to create your own bespoke shade of YSL’s iconic Cream Matte Finish Lipstick!
For further information on L'Oréal Groupe's beauty tech innovations, visit us here.