Middle East
We Respect the Beauty of Our Planet by Reducing Virgin Plastic Packaging
For L’Oréal, offering responsible, sustainable packaging for our products is both a major challenge and a key commitment. Since 2007, we have taken an eco-design approach to packaging.
Adopting an approach like this means rethinking our products in holistic way, from design through to post-use recycling of packaging.
“L'Oréal has been committed for nearly 15 years to improve the environmental footprint of its packaging. With the L’Oréal for the Future program, we have reinforced this global approach for our products.
We have framed our efforts to reduce packaging intensity with for instance light weighting, replace materials with circular ones, conceive packaging so that they can be reused such as refillable fragrance bottles, develop refill use as it is the case with more and more skincare creams, and design packaging so that they can be recycled.
We do not forget breakthrough steps that enable us to reinvent packaging such as solid shampoos where carton replaces the plastic bottle.”
Brice André
Global Director of Sustainable Packaging & Development
SPOT, a unique tool for assessing the impact of cosmetic products
To both measure and improve the environmental and social impact of our products, including packaging, our teams created the Sustainable Product Optimization Tool (SPOT). SPOT is now fully integrated into the product design and launch process and can be used to:
- Simulate various design options to assess their impact on the environment and society and identify possible areas of improvement;
- Quantify the reduction in impact across every aspect of the product and monitor progress, especially in terms of the formula footprint or packaging.
Our strategy for optimizing packaging
To optimize our packaging, we have implemented a wide range of complementary initiatives:
- use recycled materials;
- Reduce intensity of packaging;
- use materials from renewable sources instead of other materials whenever possible;
- make it possible for containers and packaging to be refilled at home or at points of sale to limit single-use containers;
- eliminate packaging through innovative formulas such as solid cosmetic products.
How far have we come?
Together, these initiatives have already enabled us to reach some major milestones.
In 2021 :
97%
of created or renovated products in 2022 had an improved environmental profile.
100%
of products created or renovated in 2021 have been evaluated using SPOT.
98%
of the paper used for product leaflets was certified as coming from sustainably managed forests.
26%
of the plastic used in our packaging comes either from recycled or biobased sources.
85%
of the volume of plastic PET used by the Group worldwide is from recycled origin, in 2023.
Brands
The Kiehl’s Refillery Concept: Making A Difference One Bottle At A Time
Commitments
The First Cosmetic Bottle Derived From Enzymatic Plastic Recycling
Brands
Garnier Solid Shampoo: A Step Further Towards Sustainability
Brands
MY WAY by Giorgio Armani, Between Femininity and Responsibility
Brands
Biotherm Reveals Its First Refillable Skincare Technology
Our First Cosmetics Tube Including Certified Cardboard
Our goals for 2030
With the launch of the L’Oréal for the Future program, our responsible packaging strategy is going even further.
By 2030, we will reduce the amount of packaging used in our products by 20% in intensity compared to 2019.
In May 2020, L'Oréal launched its first generation of innovative packaging incorporating cardboard and thus containing less plastic than standard plastic tubes. In 2022, 2nd generation of this packaging has been developed for La Roche-Posay and Garnier which utilizes up to 75% less plastics compared to a standard plastic tube.
See More
“Albéa’s commitment to sustainability goes back 17 years and is reflected in our broad range of responsible packaging.
Our ambition today is to accelerate the development of innovative, responsible solutions, to dare break the codes, to aim for breakthroughs.”
Gilles Swyngedauw
Vice President Sustainability and Innovation at Albéa.
By 2030, 100% of the plastic used in our packaging will come from recycled or bio-based sources (we will reach 50% by 2025).
Since 2020, Elsève bottles have been manufactured using 100% recycled plastic and are 100% recyclable.
By 2025, 100% of our plastic packaging will be refillable, reusable, recyclable or compostable.
Cartridges for the four different versions of Yves Saint Laurent’s Pure Shots - Light Up serum can all be loaded into the same clear bottle, reducing the product’s environmental impact. This eco-design also helps to save resources compared with what is required to produce a non-refillable bottle. By using the container and three refills instead of four bottles, total packaging weight is cut by 52%.
See MoreBecause the circular economy is at the heart of our designs, we are partnering with innovative start-ups and partners
As a global leader in cosmetics and a Group that is committed to sustainable packaging, L’Oréal teamed up with environmental consultancy Quantis to co-found the Sustainable Packaging Initiative for Cosmetics (SPICE). This initiative is designed to help the industry to commit to more responsible packaging and to improve environmental performance across the entire packaging value chain.
In October 2017, we signed a partnership agreement with Carbios, a pioneering green chemistry company specialised in bioplastics, to create a consortium for recycling plastics using enzymatic bioprocesses on an industrial scale. In 2019, Nestlé Waters, PepsiCo and Suntory Beverage & Food Europe joined L’Oréal in the consortium and L’Oréal invested in Carbios’ capital. On June, 2021, L'Oréal announced the realization of the first cosmetic bottle made from plastic entirely recycled using Carbios’ enzymatic technology and aims to put into production the bottles based on this disruptive innovation in 2025. Biotherm would be the first of the Group’s brands to launch a product in this bottle of the future.
In October 2020, L’Oréal, in partnership with LanzaTech and Total, announced a world first: the production of the first cosmetic plastic bottle made from industrial carbon emissions.
On June, 2021, L'Oréal announced the realization of the first cosmetic bottle made from plastic entirely recycled using Carbios’ enzymatic technology and aims to put into production the bottles based on this disruptive innovation in 2025. Biotherm would be the first of the Group’s brands to launch a product in this bottle of the future.
L’Oréal has also partnered with LOOP Industries and Purecycle to develop innovative new recycling processes. What’s more, L’Oréal is actively involved in the work of the Ellen MacArthur Foundation, and is a partner of the New Plastics Economy initiative. L’Oréal is also a signatory of the Foundation’s Global Commitment. These partners will help us achieve our ambitious goals regarding responsible packaging.